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SERVICES LIST
MARKETING STRATEGY 
Market Assessment
Many times companies commit large amounts of time and money in China only to discover that the market they seek is unavailable or not accessible to western business. Our market assessment service helps you determine if your products are viable in the Chinese market. Often we discover market opportunities but reveal a significantly different approach than your original plan. Whether you sell products or services, your cost of market analysis is reduced by using our market assessment service.
Project Feasibility Analysis
New products find success in the marketplace when innovators understand the underlying preferences of potential customers. Too often marketers assume that successful products in the U.S. will be received with equal vigor in foreign markets. Developing markets like China may not respond positively to your product. Consumer lifestyle differences and industry standards need to be understood to succeed. Still, Chinese business owners seek the status of western high quality brands.
Marketing and Distribution Implementation
Imagine the most effective marketing and distribution model for your product in the United States. Chances are that model will not work in China. Presumptions about business models are one of the most common mistakes made by both large and small businesses in China. Proper analysis by KMC GLBOAL can lead you to an appropriate Chinese partner.
PROJECT MANAGEMENT
Business Prototype Management
An emerging reality in the development of Chinese markets is the need to develop prototypes in China as a means to exposing your product or service. Driven my relationships rather than marketing methods and stunted by two decades of reproductive manufacturing rather than product innovation, the Chinese require visual representation of products to full understand product value and identity. KMC GLOBAL utilizes this prototype model to introduce our customer’s products to Chinese buyers.
Logistics Management
Distribution in China is evolving but is very different than what is found in North America or Europe. Chinese owned warehousing that serves the Chinese market and the export needs of western companies are expanding rapidly but have limited technological capabilities. Chinese logistic companies on a par with western logistics firms are not as prevalent. KMC GLOBAL can help you identify logistics partners in China with full capabilities.
Post-acquisition Management
Local monitoring and management is critical to success once your company takes partial or complete ownership of Chinese-based companies. Once you establish a level of ownership or joint venture presence in China, KMC GLOBAL assists you in the recruitment of local managers of your Chinese venture.
INVESTMENT & EXPANSION
Joint venture
A very effective way to enter China is by working with an established and trustworthy Chinese partner. Your first opportunity to make money in China will likely occur by partnering with established firms in China that know the market and can work jointly to grow your company. KMC GLOBAL can guide your company to Chinese partners that will create long-term success in China.
Merger & Acquisition
Joint ventures often lead to mergers and acquisitions. The Chinese government dictates which industries are allowed to work intimately with western companies. Some industry sectors are allowed 100% foreign ownership while others permit majority positions by foreign investors. KMC can assist your company or M&A firm with local and provincial opportunities for M&A activity.
Real Estate Investment
Real Estate is China is often viewed as a slippery slope by western investors. All land in China is leased but fifty year leases are common. While China has talented builders, design, real estate management and leasing services are significantly absent throughout most of China. The Chinese government encourages foreign investment in real estate and U.S. companies can enjoy 100% ownership of real estate in China. KMC GLOBAL can provide your company with direct contacts who control the real estate market in China.
SPECIAL SERVICES
Sourcing
Quality, supply, specification and certification are important considerations when sourcing components or finished products from China. Determining the reliability and financial stability of Chinese companies can be a challenge for U.S. firms. Sourcing products from companies with full capabilities is important to sourcing success.
Trade Mission Management
When individual companies or organizations travel to China, they often experience formal ceremony, receptions by government officials, and sanitized presentations that lack direct contact with business owners in China. Our trade mission management puts you in touch with appropriate decision makers in both governmental and private sector organizations of China. KMC also provides turn-key logistical and non-business cultural experience for all trade missions, as well. This is an important element of any business trip.
Cultural Exchange Programs
Fine arts and cultural exchange programs pay an important role in business and non-business relations between the U.S. and China. If your organization has interest in such cultural exchange programs, KMC GLOBAL can assist you with the appropriate contacts and all group logistics for performing organizations and other cultural exchange organizations visiting China.
TECHNICAL & REGULATORY
Government relations
No other area of Chinese business seems more daunting than how Chinese government impacts business. You should take umbrage in the fact that the emerging private sector in China has no more interest in government intervention than do American counterparts. What is misunderstood by most American businesses is how significant local and provincial government is in your dealings with Chinese business. Because of media coverage in the west, most western businesses believe Beijing drives government regulation. Local and provincial government relations are more significant to your success than the federal government in Beijing. KMC GLOBAL specializes in understanding all three levels of government in China and can put your company in direct contact with government official that are important to your success.
Background checks
Formal and informal background information on potential customers and partners is possible in China. Beyond the financial and ownership information sought by American companies, KMC GLOBAL can uncover detailed information about management style, culture and the general reliability of potential Chinese partners. This is significant to providing assurances to U.S. companies regarding their Chinese partners.
Intellectual Property Protection
Much is written in the U.S. about the issue of IP in China. Cloning consumer products in China is common but many products cannot be duplicated in China. Companies that work with manufacturers in China will be surprised at the lack of R&D and product development in Chinese manufacturing. The more sophisticated the product, the less likely the Chinese can duplicate it. KMC GLOBAL can assess your intellectual property risk and direct you to trustworthy Chinese partners.
Legal, Insurance & Financial Management
KMC GLOBAL works with high-qualified with significant presence in China. All of our associate partners have offices in both countries. Access to these highly informed partners will fill the important needs of your company has you engage the Chinese market.
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